... and become an expert in it.

It’s very easy when you set up in business to try to be all things to everyone and then end up being nothing to no one.

It’s scary to think "niche" because you think you are limiting your market.

But let’s think about this for a moment... The Universe is too large to market to unless you have millions of dollars to invest. I guess that\'s not you right? So what should you do and why is EVERYONE a bad word?...read on

In business EVRYONE is a bad word.

So when you start to talk about your business NEVER say ‘everyone who...’
You will be seen as a generalist and one of many rather than a specialist who can become a category of one.

Pick a niche and start to market to it. 
 

If it’s a big enough niche you can stay there and get really experienced at working within the industry and/or sector, market or speciality.
Combining industry and sector is even more specific. (ie women owned businesses combined with sustainability sector).

If it isn’t big enough, can you identify a similar niche where you can \'build once - use many times\'? (yes there is a way you can do that)
 

That way you can leverage all the collateral you have developed so far and with just a new angle, renaming a few things you can easily start to target a new but related niche.

REMEMBER:
The first step to ALL marketing activity is niche, baby niche!

Have a high Visibility Day! - Tina
 

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